A recent study found that more than half the active home-buying market identifies with the Millennial generation. This up and coming group of real estate purchasers has a variety of unique needs and concerns when it comes to buying a home. As a real estate agent, you need to be in-tune with these demands to successfully connect with this group. Here are a few tips for appealing to the Millennial market:
Keep it Convenient
Convenience is more important than ever with the Millennial home-buying group. In today’s fast-paced world, Millennials expect quick, convenient access to information. They simply don’t have the time or willingness to spend hours on your website searching for the right home. Additionally, their attention span is extremely limited. As a real estate agent, you have to make the process simple and straightforward. Take a peek at your website and other marketing avenues and ensure you have an easily accessible product that will appeal to this busy group.
Don’t Underestimate the Power of Green
Millennials are also known for their environmentally conscious approach to the world. Recent research found that the Millennial generation places excessive value on companies and products that contribute to the health and well-being of the environment. This trend carries over into the real estate platform. Items like green roofs and walls, solar panels, and locally sourced products are selling points for this group.
The Millennial generation is one of the most educated groups of its time. Most Millennials have at least a Bachelor’s Degree as well as a strong business acumen. This means they expect transparency and honesty throughout the home-buying process and will be relatively informed about various negotiation tactics. They also have access to a wealth of online resources, so you’ll need to fine-tune your elevator pitch and be prepared to explain how you bring value to the process.
These are just three of the many ways you may need to alter your current sales techniques to meet the needs of this new generation. The Millennial generation has created a new set of demands when it comes to buying and selling real estate, so it may be time to take a hard look at your current practices and make adjustments that will cater to this unique market.